The Growing Importance of Design
Creative design in product packaging became a major commercial art during the 20th Century. The modern supermarket emerged in the United States in the years following World War Two and quickly spread to other continents. By offering a wide selection of brands and self-service, it fostered packaging that helped to sell the product by combining product promotion with consumer information. The first literature devoted to product packaging, The Modern Packaging Encyclopedia, 1946-47, was published just before mid-century, and the number of packaging exhibitions and competitions has grown steadily ever since.
Convenience as a Competitive Advantage
While environmental protection remains a major focus of product packaging, customer convenience became increasingly important from the 1990s onward. Research shows that two-thirds of all purchasing decisions are made at the point of sale and that customers willingly pay more for added convenience.
Future Packaging Trends
In the future, sophisticated packaging will help products stand out through the use of shape, color, surface and texture, it will be multifunctional, convenient and entertaining. It will keep products warm or cold, change colors and shapes and offer useful enclosures. It will be recyclable, edible, refillable and re-useable - as a toy or a storage box, for instance.
Innovative packaging design is a powerful instrument for positioning products, differentiating them and increasing their value to consumers. It will remain indispensable to marketing high-quality consumer goods.
AGI/Klearfold Europe keeps developing its packaging solutions in alignment to these market trends.
Creative design in product packaging became a major commercial art during the 20th Century. The modern supermarket emerged in the United States in the years following World War Two and quickly spread to other continents. By offering a wide selection of brands and self-service, it fostered packaging that helped to sell the product by combining product promotion with consumer information. The first literature devoted to product packaging, The Modern Packaging Encyclopedia, 1946-47, was published just before mid-century, and the number of packaging exhibitions and competitions has grown steadily ever since.
Convenience as a Competitive Advantage
While environmental protection remains a major focus of product packaging, customer convenience became increasingly important from the 1990s onward. Research shows that two-thirds of all purchasing decisions are made at the point of sale and that customers willingly pay more for added convenience.
Future Packaging Trends
In the future, sophisticated packaging will help products stand out through the use of shape, color, surface and texture, it will be multifunctional, convenient and entertaining. It will keep products warm or cold, change colors and shapes and offer useful enclosures. It will be recyclable, edible, refillable and re-useable - as a toy or a storage box, for instance.
Innovative packaging design is a powerful instrument for positioning products, differentiating them and increasing their value to consumers. It will remain indispensable to marketing high-quality consumer goods.
AGI/Klearfold Europe keeps developing its packaging solutions in alignment to these market trends.
