Visual Packaging

Visual packaging gives consumers insight into the product before they buy it and helps product marketing in numerous ways:

• Consumers see what they’re getting
• Appetite appeal increases
• Freshness can be seen
• Eye-catching product focus
• Minimalist design works best
• Promotional products on eye level in the shelf
• Valuable glass impression with low weight
• Unconventional geometries

Our visual packaging line is based on our proprietary Soft Crease® technology, which produces cartons with clear, clean edges that maintain a crisp shape.  Our range of plastic folding cartons is extraordinarily versatile, offering a variety of visual effects including transparent, translucent, opaque, tinting, frosting, embossing, and hot or cold foil stamping.  We produce cartons from PVC, PP, APET, and PETG, which can be printed using offset, flexo, silkscreen, or any combination of these techniques.

We offer plastic folding cartons
• In combination with rigid plastic and paperboard
• With printed paperboard or plastic sleeves and injection molded end caps
• In plastic non-traditional geometries

Contact: e.traugott@wallgroup.com

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